Circular economy and sustainability are nowadays a fundamental business factor in the fashion industry. When talking about textile production a company or a business must take care about their environmental footprint and their Corporate Social Responsibility (CSR), in this way it is possible to obtain more loyalty between consumers, reduce waste management costs, improve the possibility to obtain financial facilitation and create a strong brand-value, that’s how a fashion company can stay in the market.
That’s why here are reported some important companies which have successfully committed to sustainability, becoming international brands:
- Patagonia (https://www.patagonia.com/our-footprint/). From a small company making tools for climbers, Patagonia has become a global leader in sustainability. Nearly 70% of Patagonia’s products are made from recycled materials, including plastic bottles, and the goal is to use 100 per cent renewable or recycled materials by 2025. The company’s way of communication is so committed in the environment that it’s easy to find different sustainable campaigns every month, in which you can take place and give a hand;
- Patron (https://www.plasticfreepeaks.com/). Patron stands for a reflected relationship with nature and conscious use of our resources. This company stands for conscious enjoyment and conscious renunciation, the enjoyment of untouched landscapes and the renunciation of short-lived one-way solutions. Its decision for sustainable production, against unnecessary packaging, even when shopping has become a key factor in improving the economic value of the brand.
- Picture (https://www.picture-organic-clothing.com/en/). The textile industry is responsible for approximately 8% of overall worldwide carbon emissions. Venturing off the beaten path by using materials and processes to reduce the company’s impact is the starting point for Picture commitment to the environment. Picture adopts a PFC free water repellent treatment for our technical products. PFC (perfluorinated chemicals) have been used for decades in the outdoor industry. The benefit: impart water repellent properties to technical fabrics. However, these components can generate health problems for humans and animals.